SEO or Search Engine Optimisation is primarily about making sure your website or piece of content performs as well as possible for the search engines like Google, Yahoo or Live Search.
We specialise in making the content and creative we produce as search engine friendly as possible. Our efforts with online PR promote the content further, and give greater influence and ranking in return. This means a campaign achieves its maximum potential as swiftly as possible. Usually making a PR and marketing campaign work for search engines is an afterthought. When a brand manager realises that they have missed the SEO trick, it is a very costly and time consuming business to regain the momentum and often they never do.
You should ask your current PR team for KEI evaluations of your targets and how they plan to speak with them. Watch the result, you will probably hear a lot about twitter, myspace etc. Take notes, then call us. And Leave them doing what they are best at: offline PR.
At of the time of writing this piece, we know of only a small handful of the top 100 UK PR agencies with a real working knowledge of how valuable online PR is to online brands.
Here are some interesting articles you may find useful: